Upcoming Class Dates & Locations
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Notify me of new datesAt a glance
| Duration | 2 half-day (3 to 4 hours) sessions |
|---|---|
| Price | $0.00 |
Course Overview
The Agile Marketing with SAFe® course teaches teams how to apply Lean, Agile, and SAFe practices and principles.
In this 1-day course, remotely delivered over two, 4-hour sessions, students use a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.
Attendees will choose from one of three activities in which to apply their learning after class:
- Applying a hypothesis-driven approach to their work
- Creating a plan on how to organize cross-functionally
- Implementing at least two Agile practices into their work
What you'll learn
- Explain how marketing teams benefit from adopting Agile and SAFe
- Describe how to create an Agile marketing team
- Organize a marketing team around value
- Use techniques for integrating marketing into an Agile Release Train
- Adopt a hypothesis-driven approach in marketing
- Break down initiatives into smaller, testable parts
Who should attend
- Marketing Teams with some knowledge of Agile and/or SAFe®
- Ideally 8 – 25 participants (internal to a single company)
- Be Agile
- Module 1: Agile Marketing for Business Agility
- Module 2: Building Agile Marketing Teams
- Join the Value Stream
- Module 3: Supporting Operations
- Module 4: Supporting Development
- Specialize the Principles and Practices
- Module 5: Applying Validated Learning
- Module 6: Learning Incrementally
- None
Course Details
- Duration: 2 half-day (3 to 4 hours) sessions
- Price: $0.00
Discounts available for remote or on-site courses for your team.